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Research papers

The fascinating and frightening multiscreen consumer

The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Flávio Ferrari, Vanessa Mathias
Company: Ipsos MRBI
June 15, 2015
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Citation

Ferrari and Mathias (2015a, June 15). The fascinating and frightening multiscreen consumer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-fascinating-and-frightening-multiscreen-consumer-


Research papers

Pay television

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Paulo Pinheiro de Andrade, Flávio Ferrari
Company: IBOPE Inteligencia
June 15, 1996
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Citation

de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pay-television